CopyTrading by Pepperstone

For the launch of Copy Trading by Pepperstone, I served as the connector between the Brand, Marketing, and Product teams. My focus was ensuring this new offering felt native to the Pepperstone ecosystem rather than an add-on. I developed the product identity to still feel unique, but also part of the existing app portfolio. Simultaneously I partnered with Product Marketing to deliver a cohesive launch suite, including landing pages, display banners, and App Store assets. On the technical side, I collaborated with Pelicantrading.io to customise their white-label platform. I provided direction on the Pepperstone Design System to ensure the third-party UI delivered a consistent brand experience.