Formed in June 2008 as a fully inclusive soccer club, the Melbourne Rovers aims to bring together soccer players and supporters, regardless of their gender or sexuality. Promoting equality, acceptance and diversity.
As part of the club’s 10 year anniversary I designed a new brand identity that included a refreshed logo and a unified design approach.
The logo retained the heritage but was fresh and modern to engage the next generation of club members. The new brand identity is in the process of being rolled out across brochures, flyers, the website and other digital assets.